The e-commerce industry played a signifi ... The e-commerce industry played a significant role in reducing the spread of the COVID-19 pandemic. Building trust and retaining customers has always been the most important challenge for companies operating in this field. The importance of human health by maintaining social distance during this period played a significant role in preventing the spread of this mysterious disease; therefore, the e-commerce industry and the process of how to buy and sell goods on the Internet platforms can be considered the saviour of mankind in this critical of the historical moment. Considering the trust created and the familiarity of all individuals with online shopping, it can be pointed out that this industry in the post-pandemic era can greatly contribute to making human life easier through creative innovations. Due to the given convenience and importance of online shopping for individuals, in the future, we will see new advertising methods and competition to attract more customers in this sector.
A performance indicator or key performan ... A performance indicator or key performance indicator (KPI) is a type of performance measurement. KPIs evaluate the success of an organization or of a particular activity (such as projects, programs, products and other initiatives) in which it engages.
A conversion funnel is an e-commerce ter ... A conversion funnel is an e-commerce term that describes the different stages in a buyer’s journey leading up to a purchase. The funnel metaphor illustrates the gradual decline of the number of potential customers as they are guided through the conversion path.